Brand identity · Creative directions · November 2026

Three ways
to say with Eric.

Three distinct identity directions for With Eric Entertainment, each with a logo suite, color and type system, print, social and a first look at the website.

Prepared forEric · With Eric Entertainment
Prepared bycantandoDigital
StageRound 1 · Concept presentation
A · House Lights
HELLOI'm with
Eric
Entertainment
B · I'm With Eric C · Keep It Moving
01 · Understanding With Eric

A host who gets out of the way.

The common thread across trivia, karaoke, DJ sets and wedding ceremonies is the same: bring people together, make them comfortable, and keep the night moving. The preparation is real, but nobody in the room should have to notice it.

900+

Events hosted. Pub trivia, karaoke nights, private parties and ceremonies.

2017

Hosting since. Southeastern Pennsylvania and northern Delaware.

6

Services under one name, which is why the brand can't be built on one of them.

TriviaKaraokeName That TuneDJPrivate eventsWeddings

The current identity

TRIVIA. KARAOKE. EVENTS. WITH ERIC.

Simplified recreation of withericentertainment.com

Keep

  • The voice. Lines like "the night isn't supposed to be about the host" already do more than most logos.
  • The warm, dark atmosphere and orange-gold light. It feels like a room at 9pm.
  • The little orange dot. It's the seed of a real mark.
  • Clear services and a clear booking path.

Fix

  • There is no logo yet: a dot and the full name in a default sans.
  • "Entertainment" gets the same weight as "With Eric."
  • Condensed all-caps headlines with a plain sans are the most common pairing on entertainment templates.
  • Trophy, mic, headphone and heart icons say what every DJ site says.
  • Nothing ownable for a shirt, a banner or a 40px profile picture.
02 · Positioning & the creative opportunity

Most hosts brand themselves. Eric brands the room.

The most ownable word is the smallest one.

"With" is about company. You go to trivia with friends, you sing with the bar, you get married with everyone you love watching. The name already says the night is shared, and Eric is the one you're with. Every direction that follows treats that word as the brand's starting point, then takes it somewhere different.

What the identity has to do

Confident, not loudExperience shows in restraint. No shouting, no lightning bolts.
Clever, not cornyOne good joke beats five puns. Dry wit over wacky.
Warm, not cuteWelcoming to first-timers, credible to a wedding planner or HR team.
Flexible by serviceSame brand on a Tuesday trivia post and a ceremony program.
Works small and in one colorA 40px avatar, an embroidered cap, a black-and-white flyer.
Concept A · The confident wordmark

House Lights

House lights are the ones that shine on the audience, not the stage. This direction is quiet, assured and a little theatrical: a classic serif "Eric," an italic "with" tucked above it, and the orange dot from today's site promoted to a full stop. It reads like a name you can trust with a wedding and still makes sense on a bar chalkboard.

Primary logo

Creative rationale

The period is the idea. "With Eric." is a complete statement, a confident one, and it doesn't need anything else. The ember dot keeps continuity with what people already know and works alone as a signature on everything from social posts to stage signage.

Personality

Unhurried, assured, dry. The friend who's done this 900 times and makes it look easy.

Logo direction

Custom-tuned high-contrast serif with tightened spacing, italic lowercase "with," brass rule and tracked "Entertainment."

Graphic elements

The ember dot, soft pools of light ("spill"), thin brass rules and program-style lists for rounds, sets and run-of-show.

Photography

Low-light documentary. Warm practical light, candid crowd reactions, shot from behind the host toward the room.

Where it shines

Weddings, corporate events, upscale venues and anywhere Eric needs to look established. It needs more care to feel playful on high-energy karaoke posts, which is why the supporting italic voice carries the jokes.

Logo suite

Primary · horizontal · monogram · light · dark · one color
Primary · dark
Primary · light
withEricEntertainment
Horizontal
e
Monogram
One color · black
One color · on ember
e
e
e
Small sizes

Color

Eric's warm dark world, refined
Green Room#15100DPrimary ground
Ember#E86A2BThe dot. Use sparingly.
Brass#C9A050Rules, "with," details
Bone#F2EBE0Type on dark, light ground

Typography

Serif for the name, italic for the voice, sans for the facts
Display · logo, headlinesAaGloockRound three. Pencils down.
Accent · the aside, the jokeAaNewsreader Italicno, you can't use your phone.
Text · details, UIAaHanken GroteskTuesdays at 7:30. Teams up to six. Free to play.

Business cards

3.5 × 2 in · front and back
Eric
your host, not the main event
Trivia · Karaoke · Name That Tune
DJ · Private events · Weddingswithericentertainment.com
Since 2017

Social

Profile · trivia night · Name That Tune

Website direction

Homepage hero
withericentertainment.com
withEric
TriviaKaraokeEventsWeddingsBook a date
Hosting since 2017 · 900+ events
Lights up on
your people

Trivia, karaoke, Name That Tune, DJ sets and wedding ceremonies across southeastern PA and northern Delaware. The night isn't supposed to be about the host.

Check a dateFind me this week
TriviaPub and private KaraokeFair rotation Events & DJParties, fundraisers WeddingsPersonal ceremonies

Across event types

One system, four rooms
Trivia

Program-style round cards and answer sheets. Gloock numerals, brass rules.

Karaoke & Name That Tune

Bone backgrounds and the italic voice for the jokes. Song slips in the same style.

Weddings

Ink and bone only, ember dot as a quiet signature on programs and the officiant bio.

Corporate & private

Horizontal mark sits cleanly beside a client logo on slides and event signage.

Concept B · The clever connection

I'm With Eric

The name tag is the original icebreaker, and it puts the guest's name in the spotlight, not the host's. Here, the tag reads "Hello, I'm with Eric," like being on the list. It turns the name into something people say and wear, and it explains Eric's whole philosophy without a single microphone.

HELLOI'm with
Eric
Entertainment
Primary logo

Creative rationale

Everyone in the room is with Eric for the night: the trivia team, the karaoke regulars, the wedding guests. The tag makes the guest the subject and Eric the reason they're together. It also opens a blank: "I'm singing ___," "my team is ___," "I'm with the bride." The identity writes its own campaigns.

Personality

Friendly, witty, a little sarcastic. Self-aware enough to make fun of a name tag while wearing one.

Logo direction

A proportioned name-tag lockup. Bold geometric sans in the band, a single hand-lettered "Eric" in marker (to be custom-drawn in refinement).

Graphic elements

Fill-in tags, marker handwriting used for one word at a time, slight rotations, a light dot-grid like a party-store sheet.

Photography

Bright, flash-on candids at table level. Real tags on real shirts. Groups mid-laugh, rarely Eric alone.

Where it shines

Social, merch and anything weekly. "I'm with Eric" shirts and stickers sell the brand for him. For weddings and corporate, the tag becomes escort cards and icebreaker badges, and the plain horizontal wordmark carries formal documents.

Logo suite

Primary · horizontal · monogram · light · dark · one color
HELLOI'm with
Eric
Entertainment
Primary · dark
HELLOI'm with
Eric
Entertainment
Primary · light
EWith EricEntertainment
Horizontal
E
Monogram
HELLOI'm with
Eric
Entertainment
One color · black
HELLOI'm with
Eric
Entertainment
One color · reversed
E
E
E
Small sizes

Color

A deliberate break from dark-and-orange, worth seeing
Late Navy#1A2340Primary dark ground
Name-tag Red#D93A26The band. Brand signal.
Sticker White#FBFAF7Tags, light ground
Table Sky#9CC3E6Secondary, trivia

Support: Highlighter #F4E04D for one-off emphasis · Marker #1C1C22 for handwriting

Typography

One loud voice, one handwritten one
Display · headlines, tag bandAaFigtree BlackBring a team. Bring a bad team name.
Handwriting · one word at a timeAaPermanent Marker → customLes Quizérables
Text · details, UIAaFigtreeFair rotation, 80,000 songs, first-timers welcome.

Business cards

The front is a tag. Hand it to someone and it's a conversation.
HELLOI'M WITH
Eric
EWith Eric
Trivia, karaoke, music
and the occasional wedding.
withericentertainment.com · Hosting since 2017

Social

Profile · trivia night · karaoke

Website direction

Homepage hero
withericentertainment.com
EWith Eric
TriviaKaraokeEventsWeddingsBook Eric
900+ events since 2017
Bring your people.
Eric brings the rest.

Trivia, karaoke, Name That Tune, DJ sets and wedding ceremonies. An experienced host who keeps it moving and lets everyone else have the fun.

Plan an eventWhere's Eric this week?
HELLOMy team is
Quiz Khalifa
With Eric
HELLOI'm with the
Bride
With Eric
HELLOI'm with
Eric
Entertainment

Across event types

The tag changes; the brand doesn't
Trivia

"My team is ___" tags on every table. Team names become content for the weekly recap post.

Karaoke & Name That Tune

"I'm singing ___" sign-up tags replace slips of paper. Instant photo moment.

Weddings

"I'm with the bride / groom" escort cards. White, navy and a single red line for formal pieces.

Corporate & private

Icebreaker tags for mixers and team events. The horizontal wordmark handles proposals.

Concept C · The modern entertainer

Keep It Moving

Eric's own rule, turned into an identity. Wide, heavy type that leans forward, a single arrow that always points to what's next, and a bold color for each kind of night. It's the most energetic of the three, with enough structure and restraint to sit on a wedding program in black and white.

Primary logo

Creative rationale

A good host is pacing: next round, next singer, next song. The arrow after "Eric" is forward motion, not a gimmick, and it becomes the system's connective tissue: "Trivia → Tuesdays," "Round 2 →," "Book a date →." Color coding by service makes a busy weekly calendar instantly readable.

Personality

Upbeat, sharp, efficient. Fun with a clipboard in its back pocket.

Logo direction

Extra-wide black grotesk set tight, "With" in tangerine, a custom block arrow with the same stroke weight as the letters.

Graphic elements

The arrow, rounded pill labels, oversized numerals for rounds and dates, flat color fields. No gradients, no glows.

Photography

High-contrast cut-outs of hands up, mid-answer reactions and singers, placed on flat brand color. Motion blur welcome.

Where it shines

Weekly trivia and karaoke promotion, venue posters, Name That Tune and anything that needs to stop a thumb. For weddings and corporate the color steps back to night and chalk, and the arrow does the work alone.

Logo suite

Primary · horizontal · monogram · light · dark · one color
Primary · dark
Primary · light
WithEricEntertainment
Horizontal
WE
Monogram
One color · black
Two color · on tangerine
WE
WE
WE
Small sizes

Color

One color per kind of night
Tangerine#FF5B1FBrand · karaoke
Cobalt#2340E8Trivia
Marigold#FFC21AName That Tune
Night#111114Ground · weddings
Chalk#F4F4F0Light · corporate

Typography

Wide for impact, mono for the run-of-show
Display · logo, headlinesAaArchivo Expanded BlackRound two →
Text · body, UIAaArchivoPub trivia, private games and special events, hosted by someone who's been doing this since 2017.
Labels · times, rounds, dataAaDM MonoTUE 7:30 → R1 R2 R3 R4 → FINAL

Business cards

Front in tangerine, back color-coded
Eric
Host · since 2017
Trivia Karaoke Name That Tune Events · Weddings
withericentertainment.com →

Social

Profile · trivia night · Name That Tune

Website direction

Homepage hero
withericentertainment.com
WithEric
TriviaKaraokeEventsWeddingsBook →
900+ EVENTS → SINCE 2017 → SE PA & N. DELAWARE
Keep it moving.
Let people have fun.

An experienced host for trivia, karaoke, Name That Tune, DJ sets and wedding ceremonies.

TUETrivia →
FRIKaraoke →
THUTune →
ANY DAYEvents →

Across event types

Color tells you which night it is
Trivia

Cobalt. Round numbers in mono pills, the arrow between rounds and on the scoreboard.

Karaoke & Name That Tune

Tangerine and marigold. Oversized type, cut-out photos, the loudest end of the system.

Weddings

Night and chalk only. One small tangerine arrow. Surprisingly elegant when it's this quiet.

Corporate & private

Chalk ground, horizontal mark, mono labels for agendas and run-of-show.

06 · Side by side

Three different rooms.

Each direction can carry the whole business. The difference is what people remember first: a confident name, a shared joke, or a sense of momentum.

A · House Lights
HELLOI'm with
Eric
Entertainment
B · I'm With Eric
C · Keep It Moving
A · House LightsB · I'm With EricC · Keep It Moving
Big ideaThe full stop. "With Eric." needs nothing else.The name tag. Guests are the subject; Eric is who they're with.The arrow. Always on to what's next.
Feels likeA well-run room at 9pmYour funniest friend's partyA great weekly poster
FunDry, understatedBuilt-in jokesHigh energy
Weddings & corporateIts natural homeVia escort cards and the plain wordmarkWhen dialed down to night and chalk
OwnabilityStrong once the dot is consistentNo other host owns thisDistinct, but arrows are common
Merch & signageCaps, embroidered dot, elegant banners"I'm with Eric" shirts and stickers that people actually wantBold posters, color-coded venue signage
Continuity with todayHigh. Keeps the dark, the orange and the dot.Low. New palette, new feeling.Medium. Keeps the orange, adds color.
Watch out forCan read too reserved for karaoke without the italic voiceMarker lettering must be custom-drawn to feel premium, not craftyNeeds discipline so it doesn't drift toward nightclub
07 · Our recommendation
HELLOI'm with
Eric
Entertainment
EWith EricEntertainment

Concept B, I'm With Eric.

It's the only direction that says Eric's philosophy out loud. "The night isn't supposed to be about the host" becomes a name tag on someone else's shirt.

  • It's genuinely ownable. Nobody else in the regional trivia and karaoke scene has a mark people would wear.
  • It writes its own content. Team names, song choices and "I'm with the bride" give every week a fresh post without new design work.
  • It flexes up. Escort cards for weddings and icebreaker badges for corporate are useful, not just on-brand.
  • It's witty without trying too hard. Exactly the dry, self-aware tone Eric already writes in.
One refinement we'd test: since Eric likes his warm dark look, round two would include a version of B on a dark charcoal ground with the band in ember orange, so he can see the idea in his colors. If he leans toward A's polish, its ember dot can also become B's period: "I'm with Eric."
08 · Next steps

From direction to launch.

Once Eric picks a direction (or the best parts of two), we take it from concept to a complete, usable system and a new site.

Step 1

Choose

Eric reacts to all three. Favorites, dislikes, anything that made him laugh.

Step 2

Refine

Custom lettering, final proportions, color tuning, one-color and small-size testing.

Step 3

Build the system

Logo files, brand guide, and reusable templates for weekly trivia, karaoke and event posts.

Step 4

Design the site

Homepage and service pages, the events calendar, karaoke requests and a simple booking form.

Step 5

Launch kit

Business cards, venue signage, merch files and refreshed social profiles, all at once.